What is a mobile website?

Mobile Website Design

It’s a website that looks great on smartphones or mobile devices.

With the growing use of smartphones, as well as tablets like the iPad — all known as mobile devices — the rules of internet browsing have changed.

There is now a major market of users browsing the internet on these devices. Traditional, even older, sites don’t display well on certain smartphones, and technologies like Flash don’t work on the iPad, which is why developing a mobile website is recommended.

By programming the site, it’s possible to detect the device’s resolution and, if needed, display the website designed for mobile instead of our company’s traditional website. This way, if the user is browsing from a conventional computer, the traditional website is displayed instead.

 

Why have a mobile website?

Web Page Design

Since screen space is very limited on some mobile devices, it’s worth designing something exclusively for mobile to optimize the information presented to visitors.

The fact that a traditional HTML site displays on a mobile device doesn’t mean it’s actually a mobile website. Mobile website design involves identifying visitors’ needs and prioritizing the content that should be offered within such limited space.

On one hand, a mobile website should be very fast, easy to use, and support location-based decisions such as addresses, branches, or some kind of call to action.

The profile of a mobile website is very practical and dynamic, just like its users — people who use their smartphones at any moment to check prices, offers or information.

Using technologies like GPS lets you guide the user to a branch via Google Maps, or fill out forms or place an order.

78% of smartphone users in the United States use their phone while shopping in stores.

Google even has a bot specifically for crawling and indexing mobile websites (Googlebot-Mobile).

Google’s bot crawls pages designed for desktop browsers and the content embedded in them, and it also crawls mobile content.

If you’re looking for a Web Page Provider, at Bioxnet we can help.

If you don’t have a mobile website yet, now is a great time to start.

statistical sources:

https://www.thinkwithgoogle.com/mobileplanet/es/
https://www.thinkwithgoogle.com/insights/search/?q=mobile#/insights/search/?q=mobile